SEO/Marketing

 

What a logo is not.

18:37 Monday May 19, 2014

by Terrence Bull

What can we learn about logos from the
largest company in the world.

As branding specialists, we have designed the branding for thousands of companies over the years - integral to that is the logo design. A lesson I have to give every time is “What a logo is not”. So here it is:

Take a look at the Apple Computer Inc. logo - which is one of the most famous in the world.

There are some things that are NOT there.

Before you read on, can you guess what they are?

  • There is no company name.
  • There is no color. i.e. it can be replicated in any size, in any medium (color or black and white) and still be easily identified. NOTE: this does not mean you do not put color into your logo, but it needs to be able to work without color as well as with color.
  • There are no fine lines - or it is not a pretty picture. Again, this means it can be shrunk down to only a few pixels wide and still be visible (see if you can recognize this little black dot – see below).

  • There is no slogan.
  • Both the company name and the logo do not tell you what the company does. i.e. what does an apple have to do with computers?

What it is, is unique. After all, what use is a brand that is simply a copy of someone else’s or a common everyday symbol - e.g. for New Zealand companies, a Silver Fern; for US companies, the American Flag; for African companies, a picture of Africa or an Elephant. A brand is designed to make you stand out from the crowd - not blend in with everyone else.

After designing thousands of logos, I can say they are both the hardest and easiest things to design - i.e. easy for me to design, yet hard to get the client to understand what it needs to be and agree with that design.

Source: Dream: Profound Insights For Creating Business Success By Terrence Bull

 

< Back

    Add your comment

    We aim to have healthy debate. But we won't publish comments that abuse others

    1200 characters left

     

    FOOTER

    drag footer gadgets here

     
     

    SME Businesses
    Website Design
    SEO/Marketing
    Business Systems

    Resellers
    The Platform
    Design/Development
    Business Systems

    Web Designers
    Design Interface
    CMS Platform
    Sell Templates

    Web Developers
    RAD System
    Core Apps
    App Store

    Sales/Support
    Contact Us
    Support
    WooStore

    You can also search our Knowledge Bank for more information and help with your Woogloo.

     

    © copyright 1998-2024 Yehaa Trading Trust (T/A Woogloo). All rights reserved. Powered by: Woogloo V3

    Login

    Woogloo.com

    Sign-up to Woogloo.com and create your universal Woogloo ID

    Your details

    Your login details

    Your address


    Is your address not being found?

    Company

    Company address

    Yes No


    Woogloo

    To register on the Woogloo website you either need to use your
    exisitng Woogloo ID or create a new one (see below).

    Sign Up

    Why sign up?

    • Get access to Registered User's priviledges, which may include hidden pages, special features and special pricing, if they exist, on this website.
    • Get access to all sites powered by Woogloo V3 without having to enter your details everytime.

    Login Error

    Forgot your password?

    Enter your email address below and click 'Reset Password' Button




    What is a Woogloo ID

    Logging in...