About Woo

Woo has been around since 1998 under various names (SoftNZ, Imagine³ , e-Studiomax, Woogloo and now Woo) having built the first ever browser based, database back-end Content Management System (CMS). Back in 1998 we called it the 'Semi-Preprogrammed Website' — as it was always way more than just a simple CMS. That is, it has always been a full Website Management System (WMS^TM ).

Over the years it has been flattering to see all the world's top CMS systems copy us and try to keep up with our pace of innovation — even to the extent of copying our brand name! Yet, they tend to be around 10-15 years behind our latest breakthrough WMS^TM technology.

Woo is the very latest bleeding edge evolution of CMS and WMS^TM technology, which we now term a full Business Operating System (BOS) as it has a number of unique advantages over any other  system on the planet:

• Offline First Fast & Reliable 
  With offline first, page load speeds are measured in milliseconds, edits are instant and the platform keeps operating reliably even when your internet connection is slow or intermittent. 
   
• Integrate Everything 
  Build complete vertically integrated enterprise level solutions — app-to-app, branch-to-branch, and business-to-business — at the click of a button. 
   
• Next Generation CMS & UI 
  Our next-generation User Interface (UI) is intuitive and easy-to-use, while still being completely flexible to accommodate your business requirements. Everything is 'What-You-See-Is-What-You-Get' (WYSIWGY) — i.e., design and edit directly on the page with confidence — no preview required. 
   
• A Complete Business Solution 
  A complete business solution: websites; customizable pre-built apps; custom made apps; integrated everything (apps, branches & other businesses); and a full browser based development environment that enables apps to be built in hours instead of weeks or months — as well as a built-in app store.
   

Full BOS

We call it a full BOS because, like any other computer operating system, it has the ability to both run applications and enable applications to be developed on it. However, unlike other operating systems it runs through any browser window, which makes it completely platform agnostic — i.e., able to run on any device offline-first — that is, with the same speed and reliability of any other offline app. 

Our job is to make your job easy! 

The whole reason for our technology is not to wow you, but to make your job quicker and easier — whether you are a business owner or manager, website designer or developer or someone who updates your company's website content.

We build our systems with automation and simplicity in mind. Why replicate your mundane daily tasks when you can automated them? We believe in building systems with less buttons to press by creating a more intuitive and automated approach to both business systems and website/app design, management and development.

A 'Can do' attitude with no built-in 'Brick Walls' 

So often our clients ask, 'Can you just...?' Thinking the task to be a quick and simple change. Before Woo, this was really never the case. Often their requests sent shivers down our spines and we sweated over how we would be able to tell them it was going to cost them a bundle to make that 'small' change. However, now with Woo, the 'Can you just...?' is really just a button press away (NOTE: we have to be careful to explain that some requests may require us to build a whole new app just for you, which is fine — except it will attract some development charges and may take more than a few minutes to perform).

More over, every other platform on the market has enormous 'brick walls' built into them. That is, no matter how much time and money you throw at the problem, the platform simply cannot accommodate your needs. Woo is the first truly open ended system that enables you to quickly and easily build any system you can possibly dream of. Which is also why we can call it a full Business Operating System (BOS).

The Future

Even in an AI-driven future, platforms with offline-first capabilities will still be necessary, particularly in environments with unreliable internet or in critical industries like healthcare, logistics, or manufacturing where constant access to data is crucial. While AI may reduce the need for traditional business platforms by automating many functions, specialized software will likely still be needed for mission-critical tasks, regulatory compliance, and ensuring redundancy. AI-driven solutions may enhance and streamline platforms, but full redundancy is unlikely as long as certain human-controlled processes remain essential. So, when you invest in Woo, you are investing in the future.

Also, it may be a longtime before AI fully understands human nature enough to be able to drive marketing and branding campaigns. Often we see very generic, and often misguided, campaign suggestions coming from AI that are outdated — i.e. they focus on effecting need and emotion instead of beliefs. For, we all know, marketing = perception. So, having a team behind you that understands bleeding edge marketing techniques will always give you a one-up on your competitors.

Our Team 

Over the years we have built a formidable team of marketing, business consulting, website design and app development professionals. However, we are proud to now include in the team — and as the team leader — the next generation of our family: Gracen Bull.

Having qualified with a Bachelor of Science, specializing in Computer Science, from Victoria University in Wellington, NZ, he brings with him the fire and passion of the next generation, yet a very pragmatic and mature approach to software development. He is teaching our 'old dogs' new tricks and ensuring everything is developed to the highest standards of security and reliability.

We are all amazed at the marvel of bleeding edge development, with unprecedented performance (including speed, reliability and security), that Woo represents. It is so exciting to see what a talent like Gracen brings to the Web Development world. No doubt Woo is the next great innovation that sets the benchmark that others will eventually strive to copy.