Welcome to Wooberton...

Originally founded in 1998, but run under various other company names (most recently e-StudioMax.com), Woogloo is now used and sold in eight countries around the world.

It began as a rationalisation of the web development division of our advertising agency. We asked ourselves the question: "Why re-invent the wheel each time we build a new website when they all have exactly the same basic elements and functionality, but just  different designs, content and page lay-ups?" So we created a totally fluid website platform that could easily take any design - no matter how radical - one that could be fully managed by the client.

In the process of providing a range of built in functions that could deliver the basic database marketing requirements that all good websites should have (e.g. the ability to capture client data and to utilise email marketing to effectively communicate to defined groups of those clients along with e-commerce functionality and the ability to allow different clients to see different pages or pricing data according to pre-defined security levels) we began to see the potential that a more complete web based business system could offer.

Having proven that an online application could deliver - and to a degree automate - business systems functionality at an affordable price, we then endevoured to build a fully integrated end-to-end business system. In 2005 we realised that dream with the addition of the Accounting System plug-in and the Woogloo was born - a home for any business to live in, big or small.