Intoduction
Welcome to our basic web marketing training program.
During this course we answer the follow questions: FULL STORY>>
Why do I need a website?
Back in the late 80's when fax machines became readily available to small-to-medium sized businesses in New Zealand I can remember the response we got from people when they found out we didn't yet have a fax machine - "Are you guys a serious company or not!"
Why do I need more than just a simple online brochure?
I was once asked why a simple (actually a very cheap) online brochure wasn't as good as our powerful Woogloo platform, which cost millions to develop. The lady pointed out that her little brochure site meant that her business was now online - which is all that is required, isn't it?
How can I create passive income with a website?
Websites are often thought of as simply a fancy brochure put up on the internet - maybe with a shopping trolley attached to enable customers to buy things from it. They are actually software applications - e.g. a Client Relationship Management (CRM) system is an application that enables you to manage your clients more effectively.
How do I get more people to visit my website?
Usually the question asked is: "how do I get my site optimized to rank at the top of keyword searches on search engines?" or even "how do I market my website?" But the ultimate goal is to get more people to visit one's website.
How do I get my website ranked at the top of a Google search?
You can read how Google ranks websites in detail here>> - in short Google determines the ranking (or value to a searcher) of a website based mainly on links back to it from other websites. Basically this means that getting your website ranked highly on Google should be out of your control. However, there are ways of manipulating or influencing Google.
How can I tap into the vast global market the internet offers?
I feel a little guilty posing this question, because it is a bit of a trick. There is no real answer to this question (or more precisely, the cost of trying to reach a global market via the internet is almost as costly as using traditional methods). But there is a an internet marketing secret I can tell you about - one that can literally unleash almost unlimited potential.
Where can I get help with writing the content for my website?
The short answer is, call us. However, while our charges are relatively cheap for a professional copywriting service, any extra costs can be too much for smaller businesses. So here are some important points to consider when putting the content together for your website.
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